Athlete sponsorships have proven to be an effective way to fulfill marketing objectives for various brands around the world. Lewis Hamilton was just 8 years old when he sat in a kart for the first time. And then, he got hooked to the sport. Mercedes-Benz found the enormous talent of youngster and became one of his sponsors right at the start of his career. And you know what happened next. If you don’t, type “Lewis Hamilton” in the google search bar. Arafath’s promising talent and his passion for the sport provides one of such unique opportunities to every brand which is looking to use Athlete sponsorship as a marketing tool.
Arafath is the youngest Indian go kart driver to participate in an international race. And, in his debut race itself he finished top 5 against experienced drivers from around the world. A youthful brand can definitely take advantage of this feat of Arafath. He is the first 6-year old Indian to achieve this. In total arafath has 18 national races and 15 international races in just 2 years of racing.
Branding will be available on dedicated space provided on race gear (could be customized on requirement basis) . Space provided are on Helmet, racing suit, racing inner t-shirt, travel gear & wear, Crew wear, Cap, Sipper Bottle, Umbrella, Race Tents, Go kart.
Travel Sponsor gets an advantage to brand the product during Arafath’s travel time with branding on travel gear of athelete as well as crew .
Endorsements and product promotion on the website, social media pages , short videos.
Depending on what the brand sponsor has to offer, commitment will be decided accordingly.
Arafath participates in international tournaments throughout the year. Big media houses have covered his stories. As a long time media partner, KreedOn.com will also be covering all his tournament updates and news.They have a monthly traffic of 220K+ active visitors on their website and a monthly social media reach of around 500k+. With about 50M+ Impressions on their content, they are one of leading media websites covering Indian sports.They will be posting all the details on their social media as well as on the website. You can find live updates online. Links are available and can be shared before the tournament starts.
Arafath’s father cum personal coach own Pune’s only outdoor Go-kart track, Circuit 77 at Champions turf, Koegaon park Pune. He is committed to making this sport known in India and would be happy to let people experience the joy & thrill of sport. Arafath has his daily dedicated pratice hours on Circuit 77 where it helps him constantly being in touch with race track and go karts.